The leisure company fronted by rapper Jay-Z (pictured) and partnered with Caesars for a New York on line casino license bid has launched a daring advert marketing campaign to bolster the assist of New Yorkers. [Image: Shutterstock.com]
Regardless of the New York State Gaming Fee being scheduled to award three extremely prized New York on line casino licenses later this yr on the earliest, the Occasions Sq. bid group of Caesars, SL Inexperienced, and Jay-Z’s Roc Nation usually are not resting on their laurels.
Jay-Z’s world-famous leisure company Roc Nation said it had launched the tutorial promoting marketing campaign in response to an try by “conflicted events [to] unfold misinformation.”
The Brooklyn-born music and leisure icon’s agency took to Twitter with a letter addressed on to New Yorkers outlining the professionals of a Caesars Palace Occasions Sq. on line casino.
Roc Nation additionally ran pricey full-page adverts within the New York Publish, the New York Every day Information, and Amsterdam Information because it drew vital first blood in what is bound to be an more and more seen publicity warfare.
The Caesars, SL Inexperienced, and Roc Nation bid is, to this point, simply essentially the most seen and fascinating pitch. Strategically embracing New York tradition from the get go, Jay-Z mentioned in December that Caesars Palace Occasions Sq. can be a vacation spot “on the coronary heart of the true crossroads of the phrase.”
the on line casino “will profit all of New York”
On Thursday, Roc Nation went a step additional, saying the casino “will benefit all of New York—the lodge and restaurant staff within the space, retailers and surrounding neighborhoods.” The letter additionally said the Occasions Sq. bid commits $115m for “numerous theater applications that embody daycare for Broadway staff and their households.”