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Posted on: July 13, 2023, 07:10h.
Final up to date on: July 14, 2023, 10:19h.
DraftKings is making its NASCAR sponsorship debut in a giant method, because the gaming firm would be the official sponsor of not one, however two automobiles collaborating in Sunday’s Crayon 301 Cup Sequence race at New Hampshire Motorspeedway (NHMS).
By means of an present relationship with 23XI Racing, the group co-owned by basketball legend Michael Jordan and present Cup Sequence driver Denny Hamlin, DraftKings would be the official sponsor of Tyler Reddick’s #45 automotive and Bubba Wallace’s #23 trip in Sunday’s race.
The DraftKings Community logos and high-octane colours might be featured on each the automotive wrap and Reddick’s firesuit,” based on a DraftKings weblog publish. “Moreover, DraftKings would be the official sponsor of Bubba Wallace’s No. 23 automotive for Sunday’s race, with DraftKings logos and colours adorning Wallace’s automotive and firesuit.”
Gaming firms sponsoring rides in NASCAR’s prime collection isn’t new. In 2021, BetMGM reached an settlement with Richard Childress Racing (RCR) to be an affiliate sponsor of that group’s rides.
New Hampshire Ultimate Venue
NHMS is the best monitor for DraftKings to make its NASCAR sponsorship debut. The corporate relies in close by Boston, and basically holds a monopoly over sports activities wagering within the state.
In Could, DraftKings’ VSiN, also referred to as the Vegas Sports activities Info Community, introduced it reached an settlement with Binnie Media, one of many largest radio station operators in New Hampshire. Underneath that accord, the brand new VSiN Radio 106.3-FM will function 24/7 sports activities and wagering programming. VSiN’s Brent Musburger’s motion updates will even air twice each day, Monday by Friday, on eight different sister stations — six FM and two AM.
For the Cup race at NHMS, DraftKings is providing odds of +1800 on Reddick (guess $100, win $1,800) to win. Wallace’s odds of successful, as supplied by DraftKings, are +3000 (guess $100, win $3,000).
Reddick’s finest end on the New England monitor was tenth in August 2020, when he was driving for RCR. In his final three races at NHMS, Wallace’s finest end was third, with a worst displaying of 26th.
NASCAR Continues Betting Embrace
Whereas there have been some bumps alongside the best way, NASCAR more and more embraced regulated sports activities wagering and its associated firms for the reason that fall of the Skilled and Novice Sports activities Safety Act (PASPA) in 2018.
Along with BetMGM and DraftKings sponsoring rides within the Cup Sequence this 12 months, gaming firms or venues served because the title sponsors of 4 races, together with three remaining on the schedule.
Two, the Hollywood On line casino 400 Offered by Barstool Sportsbook and the South Level 400, are a part of NASCAR’s 10-race playoffs. The Hollywood On line casino race is held at Kansas Speedway, whereas the South Level 400 takes place on October 15 at Las Vegas Motor Speedway.
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